Joe Kennard

joe-kennardSuccesful Business Owner & Film Maker

Purple Media

A training and communications consultancy with fully in-house digital media production resource.

Joe Kennard founded the company “Purple Media” in 2003 on his return to the UK following a year spent at New York University film school. Having previously worked in the corporate sector, in a variety of marketing and training roles, he was disappointed at the lack of creativity, innovation and, most importantly, understanding shown by the agencies he had engaged as a customer. Given the opportunity to do better by his old boss, PurpleMedia was born, and its first product, interactive training DVDs, was an instant success. Since then, the company has grown an impressive client base including a range of international brands such as Gucci, Levi Strauss, Royal Mail, Virgin Media, Vodafone and Universal Music. The company has also won a number of awards for its work and prides itself on providing ‘London agency’ creativity and innovation, without the London agency prices.

No Sharks

Feature film production company

Joe has always been passionate about filmmaking and has made a number of short films, including some with UK Film Council funding, and was nominated for a BAFTA short film prize in 2007. Since then he’s been focused on feature film production and is currently developing a number of projects – including ROWGIRLS, a ‘Bridesmaids-on-sea’ adventure comedy based on the true-life story of his friend Sally Kettle, who attempted, with three other girls, to be the first female team to row across the Atlantic Ocean. Bringing the story to the big screen has proved to be a similarly adventurous journey – not for the feint hearted!”

We were delighted to welcome Joe as our guest speak in Oxford on the 2nd July at The Old Bank Hotel.

Joe spoke about “effective use of video for marketing your business” and included:

  • Hints and tips on doing it well, if you decide to have a go yourself
  • When you definitely shouldn’t do it yourself!
  • Hints and tips on effective use of video (whether DIY, or with a professional)
  • Plenty of examples of good/bad practice

In addition, Joe talked about his background and experience, including his time at NYU film school, setting up and working with PurpleMedia in the corporate arena, and his current focus on the feature film industry.

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