Anna James is the founder and CEO of Spring Chicken Direct Ltd. She started the business in Spring 2014 selling products and services for the older consumer. Spring Chicken’s mission is to make the lives of older people better and build a great business in the process.
Anna's interest in life stage retailing began in 2000 when she joined Mothercare plc. Over the next 8 years Anna worked across eCommerce & Marketing and latterly was responsible for the development of the company strategy.
Prior to founding Spring Chicken Anna worked as an independent retail consultant for both Jack Wills and Venrex Venture capital. She also spent two years at The Carphone Warehouse and in her role as Marketing Director was responsible for the Brand development for the Group across 10 European markets with a budget of £40 million.
Anna holds an MBA from the Kellogg School of Management in Chicago and studied Economics at Emmanuel College Cambridge.
She now lives in Oxford with her 4 children.